■ | WE VALUE BRAVERY. In the great westward expansion of the United States of America, the people who made it to San Francisco were the ones who didn’t give up along the way. We stopped here because we ran out of land. |
■ | WE VALUE LIBERTY. Most who live here weren’t born here. We came here because we couldn’t be who we were at home. We’ve come from all over to be our true selves. |
■ | WE VALUE TOLERANCE. If you value your own liberty, you have to allow everyone else the same privilege … celebrate the diversity. |
■ | WE VALUE OPPORTUNITY. San Francisco’s first boom was when gold was discovered … We find new opportunities and embrace them with gusto. |
■ | WE VALUE REINVENTION. In 1906, after The City shook and burned, we rebuilt. The phoenix is on our flag. |
■ | WE VALUE PERSERVERENCE. It’s expensive, foggy and cold in the summer, and Earth occasionally tries to swallow us. We’re here because we want to be. |
■ | WE VALUE LOVE. The summer of love happened here. Eureka Valley's Castro Neighborhood is here. The first of many equal marriages happened here. |
■ | WE VALUE GOOD COFFEE. I’d sleep more if I lived someplace else, but I’d live less. |
■ | WE VALUE COMMUNITY. I lived elsewhere for years and never knew my neighbors’ names. But I’ve always known my neighbors here. When a friend was walking our dogs a dozen people stopped to ask where we were. |
■ | WE VALUE IDEALISM. Sometimes our politicians make news because they’re ahead of their time, sometimes it’s because they’re just odd. But we believe in things and that’s good. |